CORE VALUES :         C. H. E. R. I. S. H.

Credibility	A company worth of trust; remaining true to its purpose of providing optimum opportunity to all
Honesty	A company that observes and practices fairness and ethics
Equality	A company that offers and upholds the rights and privileges of those under its sphere without discrimination and prejudice
Resiliency	A company that adapts to the transitions and demands of the modern age, yet maintaining focus on defined corporate directions and goals
Integrity	A company that is steadfast to its principles, morals and standards
Sincerity	A company that advocates consistency, truthfulness and authenticity
Humility	A company that accords due reverence and gratitude to the Lord Almighty; it does not destroy nor detest the reputation of fellow institutions